Jodhabai Retreat
A case study on sustainable practices implemented in urban planning to reduce carbon footprint.
The Underground Cakery
Luxury Heritage Retreat Website
Project Snapshot
Client: Jodha Bai Retreat
Industry: Luxury hospitality · Heritage venue
Engagement: Brand story, UX writing, website design & build, conversion flows, SEO foundations
Outcome: A conversion-focused site that positions Jodha Bai Retreat as an ultra-luxury, adults-only boutique retreat and premium photo/film location—with clear pathways for enquiries and bookings. Jodhabairetreat
The Challenge
The brand collateral emphasized calm, nature and heritage; our task was to carry that feeling into a fast, elegant, mobile-first experience with unmistakable luxury cues and friction-free CTAs.
Jodha Bai Retreat blends palatial Indian architecture with contemporary luxury. The brief was to shape a clear, premium online narrative that:
1: communicates the adults-only, 5-star positioning,
2: Showcases photo/film location and intimate events
3: Builds anticipation for a coming-soon day spa—all without diluting the retreat’s sense of serenity and craft
Our Approach -
Crafting a Digital Palace
Our approach was to treat the website as an extension of the retreat itself—every interaction needed to feel premium, seamless, and purposeful. We combined a refined visual design with carefully crafted brand storytelling to communicate luxury and exclusivity. UX writing focused on elegance and clarity, while conversion flows were designed to guide visitors smoothly from inspiration to inquiry. Strategic placement of clear call-to-action buttons and an easy-to-use contact form ensured that guests could connect instantly, reducing friction and making the booking journey intuitive. To strengthen reach, we built SEO foundations targeting luxury retreats, weddings, and film shoots, ensuring discoverability among the right audiences. By marrying aesthetics with functionality, the site became more than a showcase; it became a high-performing sales channel.
The Outcome -
Turning Story into Conversions
The outcome was a digital platform that not only mirrored the grandeur of Jodha Bai Retreat but also delivered tangible results. Enquiry pathways were streamlined, with simple forms and prominent CTAs driving a steady increase in direct enquiries and bookings. The brand narrative was elevated, enabling the retreat to stand apart in a competitive luxury market. Positive guest reviews and consecutive awards reinforced its credibility, while the website provided a foundation to expand into new offerings such as the upcoming day spa. With improved visibility, stronger engagement, and a booking-focused digital experience, Jodha Bai Retreat is now firmly positioned as a destination of choice for those seeking extraordinary experiences.
Michael Brown